Creative Brand Strategy - Final Compilation & Reflection

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04/04/2023 - //2023 | Week 07 - Week 12
Loh Shu Huan / 0349621

Bachelor of Design in Creative Media
Creative Brand Strategy / Final Compilation & Reflection

PROGRESSIONS

Task 1 - Case Study & Campaign Proposal
Task 1A - Case Study

Fig1.0 Task 1A - Case Study

Task 1B - Campaign Proposal

Fig1.1 Task 1B - Campaign Proposal

Task 2 - Ideation & Design Direction

Fig2.0 Task 2 - Ideation & Design Direction

Task 3 - Campaign Branding

Fig3.0 Task 3 - Campaign Branding

Final Compilation Slides

Fig4.0 Final Compilation Slides

REFLECTION

Experience
To be honest, this module is one of my favourite modules in this semester even though the workload is slightly more than the rest. Since the first task, I've been working with my heart and paying intention. I enjoy every steps in this module, from the case study - propose a campaign - until the final execution step. I feel interesting and excited to design a campaign for a brand, and especially for a product that I'm interested. The reason I choose to do a case study about Heineken Refresh is because I had participated in that campaign and I really enjoyed it. Same as that, I decided to choose Zara perfume as the main object of my campaign is also because I like their perfume and I think more people should know about it. It's all about my passion and hobbies in this module. I am grateful to Ms.Lilian for her the encouragement and guidance through out this semester.

Observation
I've noticed that even me and my friends are working on different campaign for different brand and products but some of us would still have same activities. I believe that designing a signature, unique campaign for a particular brand is key to the success of the campaign. 

Findings
I found that a challenge in this module is that we have to design a campaign that implement the identity of the brand but at the same time not affected by the main brand and keeping the uniqueness. Besides, I think that having a good case study is important as we have to understand how a campaign works and become successful. The feedback from other people is as important as well, everyone may sees things differently and have different opinions and preferences. By gathering the feedbacks, I can balance my design better than all by my own opinion.

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