Shu Huan Loh 0349621

04/04/2023 - //2023 | Week 07 - Week 12 Loh Shu Huan / 0349621 Bachelor of Design in Creative Media Creative Brand Strategy / Final Compilation & Reflection INSTRUCTIONS QUICK LINKS Task 1 - Case Study & Campaign Proposal Task 2 - Ideation & Design Direction Task 3 - Campaign Branding PROGRESSIONS Task 1 - Case Study & Campaign Proposal Task 1A - Case Study Fig1.0 Task 1A - Case Study Task 1B - Campaign Proposal Fig1.1 Task 1B - Campaign Proposal Task 2 - Ideation & Design Direction Fig2.0 Task 2 - Ideation & Design Direction Task 3 - Campaign Branding Fig3.0 Task 3 - Campaign Branding Final Compilation Slides Fig4.0 Final Compilation Slides REFLECTION Experience To be honest, this module is one of my favourite modules in this semester even though the workload is slightly more than the rest. Since the first task, I've been working with my heart and paying intention. I enjoy every steps in this module, from the case study - propose a campaign - until the fina...

04/04/2023 - //2023 | Week 07 - Week 12 Loh Shu Huan / 0349621 Bachelor of Design in Creative Media Creative Brand Strategy / Task 3 INSTRUCTIONS PROGRESSIONS Task 3 - Campaign Branding For this task, we were required to execute the visual identity and design applications for the proposed campaign.  To start this work, I think it is important to first define the logo of the campaign, because the entire identity of the campaign will revolve around the logo. Campaign Logo Design As what I proposed in Task2, the logo style of the campaign will be either monogram or wordmark logo. So I tried out with the monogram with the use of letter "N" and "M" which derived from NewMe. After that, I explored more with the ideas and tried out the word marl logo as well. The idea with a mirrored "E" of the final logo is inspired by the reflection of the mirror that we should see things from different way. Fig 1.0 Logo Design Development Fig 1.1 Final Logo - Grid Fig 1.2 F...