Shu Huan Loh 0349621

Brand Corporate Identity / Final Compilation Bachelor of Design in Creative Media Loh Shu Huan / 0349621 QUICK LINKS Task 1: Breaking Brands Task 2: Logo Task 3: Positioning & Identity Task 4: Brand Guideline INSTRUCTIONS SUBMISSIONS Task 1: Breaking Brand Fig 1.0 Task 1:Breaking Brand Group Research, 13/9/2022 Task 2: Logo Fig 2.1 Task 2A: Logo Research & Analysis Fig 2.2 Task 2B Submission, PDF Fig 2.3 Animated Logo - GIF Task 3: Brand Positioning & Identity Fig 3.1 Task 3A: Hamssy Boarding House Brand Positioning, 25/10/2022 Fig 3.2 Task 3B: Logo Applications Slides, 27/10/2022 Task 4: Brand Guideline Fig 4.1 Task 4: Final Brand Guideline Thumbnail, PDF, 22/11/22 Fig 4.2 HBH Brand Guideline Mockup, JPEG, 22/11/22 Fig 4.3 Flip Book (for reading purposes), HTML, 22/11/22 Fig 4.4 HBH Brand Guideline, Interactive PDF, 22/11/22 *Please open with Google Chrome to view the guideline

31/10/2022 - 22/11/2022 Week 10 - Week 12 Brand Corporate Identity / Task 4 / Brand Guideline Loh Shu Huan / 0349621 Bachelor of Design in Creative Media LECTURES Lecture Notes 1 - 3 Lecture Notes 4 - 5 INSTRUCTIONS PROGRESSIONS Task 4: Brand Guideline This is a continuous project from Task 3. In this task, we were required to create a simple brand guideline.  Size: 1366px x 768px (single page) Week 10 To have a better understanding of brand guidelines, I did some visual research before designing my brand guideline.  Fig 1.1 Reference 1, 25/10/22 Fig 1.2 Reference 2, 25/10/22 Fig 1.3 Reference 3, 25/10/22 Fig 1.4 Reference 4, 25/10/22 Grid & Type Specimen Sheet Fig 2.1 Determining Grid System, 27/10/22 Fig 2.2 Selected Grid System for Further Exploration, 27/10/22 Fig 2.3 Type Specimen Sheet, 27/10/22 Fig 2.4 Selected Typeface ( MADE Tommy Soft & Author), 27/10/22 Based on the three grid systems that I've determined, I selected the last grid system to explore more as w...