Advanced Typography - Final Compilation and Reflection

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01/07/2022 Week 14 
Loh Shu Huan / 0349621

Advanced Typography / Bachelor of Design in Creative Media
Final Compilation and Reflection
 

LINKS

Task 1: Typographic Systems and Type & Play

Task 2: Key Artwork and Collateral

Task 3: Type Exploration and Application

INSTRUCTIONS


INSTRUCTIONS

Task 1: Exercise 1 - Typographic Systems
1/4/2022 - 11/4/2022 | Week 1 - Week 2 

Estimate Compilation Time:  20 hours
Fig1.1  Final Axial System - JPEG, 11 Apr. 22

Fig1.2  Final Radial System - JPEG, 11 Apr. 22
Fig1.3  Final Dilatational System - JPEG, 11 Apr. 22
Fig1.4  Final Random System - JPEG, 11 Apr. 22
Fig1.5  Final Grid System - JPEG, 11 Apr. 22
Fig1.6  Final Modular System - JPEG, 11 Apr. 22

Fig1.7  Final Transitional System - JPEG, 11 Apr. 22
Fig1.8  Final Bilateral System - JPEG, 11 Apr. 22


Fig1.9  Final Task 1- Exercise 1: Typographic Systems - PDF, 11 Apr. 22
Fig1.10  Final Task 1- Exercise 1: Typographic Systems with Grid - PDF, 11 Apr. 22
Task 1: Exercise 2 - Type and Play
Part 1 - Finding Type
15/4/2022 - 22/4/2022 | Week 3 - Week 4 

Estimate Compilation Time:  25 hours

Fig2.1 Compiled process, 23 Apr. 22

Fig2.2 Original Extracted Letterforms compare to Final Type Design, 23 Apr. 22

Fig2.3 Final Type Design - JPEG, 23 Apr. 22

Fig2.4 Letter N - JPEG, 23 Apr. 22 
Fig2.5 Letter C - JPEG, 23 Apr. 22

Fig2.6 Letter T - JPEG, 23 Apr. 22

Fig2.7 Letter L - JPEG, 23 Apr. 22

Fig2.8 Type Showcase (N, C, T, L) - JPEG, 23 Apr. 22

Fig2.9 Final Type Design (N, C, T, L) - PDF, 23 Apr. 22

Task 1: Exercise 2 - Type and Play
Part 2 -Type and Image
22/4/2022 - 29/4/2022 | Week 4 - Week 5 

Estimate Compilation Time:  7 hours


Fig3.1 Original Picture - JPEG, 29 Apr. 22

Fig3.2 Final Type & Image - JPEG, 29 Apr. 22

Task 2: Key Artwork and Collateral
6/5/2022 - 29/5/2022 | Week 6 - Week 9 

Estimate Compilation Time:  
Task 2A: Key Artwork - 15 hours
Task 2B: Collateral - 30 hours

Fig4.1 Final Key Artwork (Occupation: Boutique) - Black & White - JPG, 29 May 2022         
Fig4.2 Final Key Artwork - Colour - JPG, 29 May 2022         

Fig4.3 Final Poster - JPG, 29 May 2022

Fig4.4 Final Poster (Simulation #1) - JPG, 29 May 2022               

Fig4.5 Final Poster (Simulation #2) - JPG, 29 May 2022

Fig4.6 Final Animated GIF Invitation - GIF, 29 May 2022

Fig4.7 Final Collateral #1 (Tote Bag) - JPG, 29 May 2022

Fig4.8 Final Collateral #2 (Label) - JPG, 29 May 2022

Fig4.9 Final Task 2 - PDF, 29 May 2022

Task 3: Type Exploration and Application
3/6/2022 - 24/6/2022 | Week 10 - Week 13 

Estimate Compilation Time:  58 hours
Download the font here.

The idea for this task is to do a further exploration typeface, which is an extension of the typeface from Task 1 Exercise 2.

Problem - To create a cloud-looking typeface.
Application - Typeface promotional poster & Brochure
Aim - Reflect the characteristics of the cloud on the typeface. & Introduce the bold, fluffy and soft characteristics.

Fig6.1 "Cloud" - Final Type Design - JPEG, 30/6/2022

Fig6.2 "Cloud" - Final Type Display Poster - JPEG, 30/6/2022

Applications: Typeface Promotional Posters & Brochures

Fig6.3 "Cloud" - Final Typeface Promotional Poster #1  - JPEG, 30/6/2022

Fig6.4 "Cloud" - Final Typeface Promotional Poster #2  - JPEG, 30/6/2022

Fig6.5 "Cloud" - Final Typeface Promotional Poster #3  - JPEG, 30/6/2022

Fig6.6 "Cloud" - Final Typeface Promotional Poster #4  - JPEG, 30/6/2022

Fig6.7 "Cloud" - Final Typeface Promotional Poster #5  - JPEG, 30/6/2022

Fig6.8 "Cloud" - Final Typeface Promotional Poster #6  - JPEG, 30/6/2022

Fig6.9 "Cloud" - Final Typeface Promotional Poster #7  - JPEG, 30/6/2022

Fig6.10 "Cloud" - Final Simulation Poster  - JPEG, 30/6/2022

Fig6.11 "Cloud" - Final Brochure Mockup #1  - JPEG, 30/6/2022

Fig6.12 "Cloud" - Final Brochure Mockup #2  - JPEG, 30/6/2022

Fig6.13 Final Task 3: Type Exploration and Application - PDF, 30/6/2022

REFLECTION

Experience: In my opinion, the biggest difference between Typography and Advanced Typography is freedom. But this would definitely be a bigger challenge for me. Because when we have more freedom to decide what to do, we need to be more assertive and more thoughtful. Besides, we also need to be more decisive due to the limited time for each task. Three words to describe me during this semester: hurried, overwhelmed, and exhausted. Not gonna lie, I felt like the beginning of this semester is quite relaxed in most of the modules and the second half was too overwhelmed since lots of due dates are squeezed together.

Observation: I've observed that this module is more on applying our creation to a certain field. It really takes time to find out the feature of that specific field. The observing will not stop while I'm doing the task and even when I'm finished. When I'm more into it, I'll learn and observe more. Besides, especially for this module, I felt like it took more time for me to do the layout than to come up with the ideas for type design.

Findings: Throughout the whole semester, even though it felt like a bit rush for everything but I still can remember everything that I've learned during this semester. I think it is because in every task we will definitely use the knowledge from the previous tasks. It keeps refreshing my memories. The memories are stronger than during the Typography class.



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