Advanced Typography - Task 3
Loh Shu Huan / 0349621
Advanced Typography / Bachelor of Design in Creative Media
After that, I proceed with the sketches of the numbers and punctuation. Same as before, I do rough sketches on the tablet and then transfer them into AI.
Applications: Typeface Promotional Posters & Brochures
Advanced Typography / Bachelor of Design in Creative Media
Task 3: Type Exploration & Application
INSTRUCTIONS
EXERCISE
Task 3: Type Exploration & Application
Week 10 - 3/6/22
For this exercise, we are to:
Develop a font that is intended to solve a larger problem or meant to be part of a
solution in the area of your interest be it graphic design, animation, new
media or entertainment design, or any other related area not necessarily
reflecting your specialisation.
or
Explore the use of a typeface in your area of interest, understand its existing relationship, identify areas that could be improved upon, and explore possible solutions or combinations that may add value to the existing typeface. We may look at how type is used in the area and identify potential weaknesses or possible areas of further exploration. You can then attempt to provide a creative solution or add value to an existing use.
Fig1.1 First proposal, 1/6/2022
After the consultation with Mr.Vinod, I decided to proceed with the
task with the first idea - Further Exploration Typeface, which is an
extension of the typeface from Task 1 Exercise 2.
|
| Fig1.2 Task 1 - Exercise 2: Finding Type, 1/6/2022 |
|
| Fig1.3 Task 1 - Exercise 2: Finding Type, 1/6/2022 |
Problem - To create a cloud-looking typeface.
Application - Typeface promotional poster
Aim - Reflect the characteristics of the cloud on the typeface.
- Introduce the bold, fluffy and soft characteristics.
Week 11 - 10/6/22
After deciding on the direction and aims, I start sketching the
letters. I do a rough sketch using a tablet and then transfer it into
Adobe Illustrator to refine the letters.
|
|
|
|
|
Fig2.2 First Attempt, 8/6/2022 |
To be more consistent in the stroke of the letters, I applied the
stroke of I to others, such as N, M, H, K, and T. I also applied the
shape of G on Q.
|
|
|
|
|
|
Here are some letters that have more differences after refining.
|
| Fig2.5 E - Before vs After, 8/6/2022 |
|
| Fig2.6 K - Before vs After, 8/6/2022 |
|
| Fig2.7 Q - Before vs After, 8/6/2022 |
|
| Fig2.8 M - Before vs After, 8/6/2022 |
|
| Fig2.9 N - Before vs After, 8/6/2022 |
|
| Fig2.10 Second Attempt, 8/6/2022 |
Week 12 - 17/6/22
Before I proceed to the numbers, I did some amendments to the
letters, especially the S.
|
| Fig3.1 O - Before vs After, 14/6/2022 |
After that, I proceed with the sketches of the numbers and punctuation. Same as before, I do rough sketches on the tablet and then transfer them into AI.
|
| Fig3.2 Sketches of the Numbers & Punctuation, 15/6/2022 |
|
|
|
Week 13 - 24/6/22
After getting approval from Mr.Vinod, I started to generate the font
in Font Lab 7.
|
|
Fig4.1 Progression in FontLab7, 20/6/2022 |
|
|
Fig4.2 Test Type, 20/6/2022 |
Once the type has been generated, I started working on the application
- Typeface Promotional Posters. Due to the rounded basic shape of the
font, I tried to add the elements such as square and straight lines to
make a contrast.
|
|
Fig4.3 Poster - Attempt #1, 23/6/2022 |
Week 14 - 1/7/22
I did some minor amendments to some of the posters and changed three of
them after consulting with Mr.Vinod.
|
|
Fig5.1 Progression in AI, 28/6/2022 |
|
|
Fig5.2 Poster - Attempt #2, 28/6/2022 |
|
|
|
Besides the posters, I also create promotional brochures and a simulation
poster.
|
||
Fig5.3 Simulation Poster, 29/6/2022
|
|
|
Fig5.5 Brochure Mockup, 29/6/2022 |
Since the cover of the brochure (Fig.5.5) is transparent, I decided to make 2022 into a hole.
|
|
|
Final Task 3: Type Exploration & Application
|
|
|
|
|
|
Applications: Typeface Promotional Posters & Brochures
|
|
Fig6.3 "Cloud" - Final Typeface Promotional Poster #1 -
JPEG, 30/6/2022 |
|
|
Fig6.4 "Cloud" - Final Typeface Promotional Poster #2 -
JPEG, 30/6/2022 |
|
|
Fig6.5 "Cloud" - Final Typeface Promotional Poster #3 -
JPEG, 30/6/2022 |
|
|
Fig6.6 "Cloud" - Final Typeface Promotional Poster #4 -
JPEG, 30/6/2022 |
|
|
Fig6.7 "Cloud" - Final Typeface Promotional Poster #5 -
JPEG, 30/6/2022 |
|
|
|
|
|
|
|
|
|
|
|
Fig6.11 "Cloud" - Final Brochure Mockup #1 - JPEG,
30/6/2022 |
|
|
|
Fig6.13 Final Task 3: Type Exploration and Application - PDF,
30/6/2022
FEEDBACK
Week 10
Specific Feedback:The problem could be I want to design a typeface that looks like a cloud, but the application is just me showing how this font can be utilized in many different ways.
Week 11
General Feedback: It’s important for us to take what the lecturer said, and build on it.
Specific Feedback: The font is fairly consistence. But the “O” looks a little bit disturbing, just need to make it smoother. Good job in the “S”. Other than that, everything is good and I’m on track. When I’m doing the poster to promote the typeface, don’t be afraid to use a secondary typeface that is not created by me.
Week 12
General Feedback: We should generate the font and start processing the application ASAP.
Specific Feedback: Good job, the font looks consistence. I shall proceed with the application. Take more references, and I shall make it a fun way to promote the font. Suggest doing lowercase as well.
Week 13
Specific Feedback: The posters look good, with nice applications. Need to be careful while selecting the font for what I want to highlight. And do more design, but before I do more I should fix two of the existing poster first.
REFLECTION
Experience: I actually kind of enjoyed the progress of this project as
we can create our own typeface and utilise it in anything
that we want to. Due to the constraints of time, I couldn't
manage to design and generate the lowercase of the typeface,
but I will probably do it during the semester break. At this
final stage for every module, all the due dates are squeezed
together, which makes me rarely have time to rest. But all
in all, the progression is quite enjoyable.
Observation:
While doing the poster, I definitely will do the visual
research to gain more inspiration. I noticed that it is also
important for us to learn how to find proper and suitable
references. Because some of the posters just look good but
are not suitable to present the typeface. To present the
font we have to make sure the whole letter can be seen
properly and clear as well.
Findings: While generating the font, the kerning is really hard to
find a balanced, especially for this kind of rounded
typeface. Besides, it is really hard to make a perfect
curve for this kind of rounded typeface even with the
support of the circle. If I were to do this again, I would
definitely pay more attention and be more patient while
building the font.
FURTHER READING
[Thinking with type] - Ellen Lupton
|
||
|
Fig 7.1 [Thinking with type] - Ellen Lupton
|
|
|
Fig 7.3 Tracking - [Thinking with
type]
|
If a typeface's letters are spaced too uniformly, the pattern they
create does not appear uniform enough. The characters that are
angled outward or surround an empty space such as W, Y, V, T, and L. A
kerned letter extends to them allowing two letters to sit more closely
together.
Kerning the larger sizes are more effective. It's because the space
between the letters expands as the size of the type increase. The bigger
the font sizes, the bigger gap between them.
Tracking is common practice on letter space capitals and small capitals
which appear more regal when they stand apart. To create a more airy
field, the designer may slightly expand the tracking across a body
text.
*Type crime: Negative Tracking
Make the shoe fit, not the foot. Don't use negative tracking to save
space.
Comments
Post a Comment