Minor Project - Angsana Health (Tenang App)
03/04/2023 - //2023 | Week 01 - Week 15
Minor Project / Tenang App
Loh Shu Huan / 0349621
Bachelor of Design in Creative Media
INSTRUCTIONS
QUICK LINK
PROGRESSIONS
1. Contextual Research
Week 01
During the first week of this semester, Mr.Mike briefed us about the module booklet and the project we are going to do. There are several projects that we can choose for our minor project. But the first thing we need to do is to form a group of 5 to 7. Most of the projects will only assigned to one group, hence, the faster we form a group the better for us to choose our project topic.
Unfortunately, before our group formed, our ideal topic was chosen by other group already. But, luckily, we are quite satisfied with our topic which is Tenang App - a mental health app.
Group 5 - Tenang app
Group Leader : Ellyn Saw
Group Member: Shu Huan, Siew Ni, Jia Yet, Lulu and Reagan.
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| Fig Group Members & Partners |
Due to the information that given to two class (Monday and Tuesday class) is slightly different, me and Ellyn from Monday class have a small meeting with SiewNi and JiaYet from Tuesday class to clarify the information.
| Fig Weekly Tasks, PDF |
Fig Miro Board, Link
So, after the meeting, Ellyn assigned the work for everyone. For this week, my task is to research about the existing mental health app and analyse the strength and the weakness of it. Besides, I've also research on how to create a good mental health app and the types of mental health app.
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| Fig Research of Competitor & Mental Health Apps |
Week 02
For this week, me and Ellyn are in charge of creating the personas. But after we have a meeting with the computer science students, we confirmed that our client set the target audience to aged 12-25 years old, but we don't have the reasons and justification of it. Hence, me and Ellyn create two personas instead of four. Me and my group members also create some questions for our interview. Besides, I did a case study of a virtual pet game, called Pou.
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| Fig Interview Questions |
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| Fig Research of Successful Virtual Pet Apps - Pou |
Task 02 - Design Development
2. Character Design (Expression & Accessories)
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| Fig Overall Character Design Progression, Miro |
Week 03
After having the consultation with Mr.Mike in week 2, we have clarified that the age of target audience is selected and required by our client - Angsana, hence, we should dive into the studies of the symptoms, what triggers them, what's the solutions for them, and how plays role in solving the mental health problems.
Research on colour scheme and sketches of the characters.
Week 04
Suicidal tendencies research
Week 05
Character design sketches. My design direction for the character is a "plant healing ferry" as I have an idea of make it live inside a tree-house. Hence, all the sketched characters is more towards nature, rounded, and cute.
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| Fig Sketches of Character Design |
Fig Colour Experiment
Before we have decided on the direction for the background, I suddenly have an idea that as Angsana tree is providing shade to all living being under it so the idea is to make this pet live inside a tree house.
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| Fig Angsana Tree |
Fig Sketches of Background Design
Week 06
Finalised the selected character and designed the expression of the character.
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| Fig Character Expression |
Week 07 & 08
Character accessories design. I designed some costume like unisex scarf, boy and girl suits, animal costume, and some cute accessories.
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| Fig Character Accessories |
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| Fig Character Coloured Expression |
Week 09 & 10 (Proposal Presentation)
Character accessories design and colours.
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| Fig Final Character Accessories |
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| Fig Coloured Character with Accessories |
Besides, after the consultation with Mr.Mike, I've also created a simple animated gif of a blinking pet.
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| Fig Character Blinking Animation GIF |
I feel like the original coloured version is a bit dark, depressed and dirty, it's not what I was imagined when I have this "tree-house" idea.
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| Fig Original Coloured Version |
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| Fig Progression |
Fig Background After Adjustment (Day/ Night)
Mr.Mike pointed out something we should include and improve in our proposal slides during the consultation section on Week 10. To schedule our first meeting for proposal presentation with Angsana Team as soon as possible, we finalise the slides together in the class. Once our was completed, Mr.Mike helped us to schedule a meeting on the 7th of June for proposal presentation with our client. Each of us were in charged to the parts that we have been working on.
Task 01 - Proposal Presentation
Fig Design Proposal Presentation Slides, PDF
Week 11
This week is the dateline that given by Angsana Team for they final comment for our wireframes. Even though it was one day delayed but this week our team started working on the changes in term of the features.
3. App Logo Design
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| Fig Overall Apps Logo Progression, Miro |
Week 12
As our team were still working on the changes that required by the client (Angsana Team), we didn't attend to the consultation of the week. But I started working on the App Logo design.
4. Awareness Campaign - Physical Touchpoints (Poster, Banner, TableTent)
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| Fig Overall Physical Touchpoints Progression, Miro |
Week 13
During the consultation, we showed Mr.Mike all the changes we have made, and we seems almost completed, just need to finalise some minor parts. Due to we have one and a half we until the due date of the project, Mr,Mike suggested us to create something to promote the app and raise the awareness of it. Hence, after the consultation, we started to discuss what touchpoint we should create for the app. As both of me and Ellyn are from Graphic Design specialisation and this is the knowledge that we had learn in this semester, so we are in charge of this task.
Our final touchpoints of the promotional campaign is:
- Poster - will be display in mental health clinic
- Standing Banner - will be display in hospital or company
- Table Tent - will be display on the counter of the clinic/ hospital/ company
- Promotional Video - will be present as advertisement on social media platform
- Microsite - for people to learn more detail and information about the app
So after the discussion, I was assigned to the physical touchpoints (poster, banner, and table tent) while Ellyn was in charged of the virtual touchpoints (promotional video and microsite).
Poster
The idea of the design is to show gentle colour and the lively avatar of the app and at the same time shows the unique features.
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| Fig Draft-1 |
After design the banner, I added one more features and QR code hence, I tried them on the poster, but both of me and Ellyn think that the layout with three features looks more lively not so boxy.
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| Fig Draft-2 |
So I picked the three most important unique features and included them into the poster as well as the QR code and the website (and the call to action).
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| Fig Final Poster Design |
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| Fig Poster Mockup |
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| Fig Environment Mockup |
Banner
I adapted the same design style and rearranged the layout for the banner to remain the consistency of the design.
Fig Banner Design Draft
Fig Final Banner Design
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| Fig Final Banner Mockup |
Table Tent
Same as the poster and banner, only the layout changed slightly and the QR code is bigger as the main call to action is to encourage people to download the apps.
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| Fig Table Tent Design |
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| Fig Final Table Tent Design |
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| Fig Final Table Tent Mockup |
Week 14 & 15
Task 03 - Final Presentation Deck & Submission
FEEDBACK
View full feedback in Miro.
REFLECTION
View weekly reflection in project tracking document.
To be honest, the beginning of this module is quite tough and lost for me. I was quite lost as I'm not really sure what I should do in this project and the first part of this project is to do the contextual research. The feedback given by Mr.Mike in the first few weeks makes me more and more confused. Since we are not experts in psychology, I think some of the decisions should not be decided by us, but I understand the more research we do the more we un
derstand about the background of these apps. Hence, even though I was lost at that time, I kept doing my job.
But as long as the mission became clearer, everything went smooth and interesting, maybe that's what I'm into. I started working on the tasks that I was familiar with and applied my knowledge and skills, this made me excited and enjoyed. Besides, I also learnt and completed something that is not my cake. I think I helped with the background design even though I’m not specialise in Entertainment Design. I learnt that always take the responsibility that no one wants to and I think this is what makes me grow and beyond myself.
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