Brand Corporate Identity - Task 3

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30/08/2022 Week 6- Week 9
Brand Corporate Identity /
Task 3 / Brand Positioning and Identity

Loh Shu Huan / 0349621
Bachelor of Design in Creative Media



INSTRUCTIONS


PROGRESSIONS

Task 3A: Brand Positioning and Identity
Week 6

Fig 1.1 Business Mind Map

Fig 1.2 Business Mind Map

Fig 1.3 Task 3A: Hamssy Boarding House Brand Positioning, 25/10/22

Task 3B: Application
Week 7-10

Stationaries Design

Fig 2.1 Name Cards Design, 18/10/2

The second design has been chosen. Ms.Lilian suggested I change the pattern and create two name cards (business card and owner's name card).

Fig 2.2 Final Name Card Design, 25/10/22

Fig 2.3 Envelope Design, 18/10/22

The envelope design with the verticle folding style has been chosen. I moved the contact details to the back of the envelope.

Fig 2.5 Final Envelope Design, 25/10/22

Fig 2.6 Letter Head, Continuous Sheet & Back Design, 18/10/22

Ms.Lilian suggested adding the rounded shape element to the letterhead to be more consistent with other applications. I added the rounded elements and also apply green and orange. Due to the colour of the envelope, I decided to use orange as the back design to balance the colour.

Fig 2.7 Letter Head, Continuous Sheet & Back Design, 25/10/22

Fig 2.8 Final Letter Head Design, 25/10/22

Fig 2.9 Final Continuous Sheet Design, 25/10/22

Fig 2.10 Final Back Design, 25/10/22

Fig 2.11 Invoice Design, 18/10/22

To be more consistent, I applied the rounded element to the invoice (same as the letterhead). Besides, I changed the contact information format (same as the envelope).

Fig 2.12 Final Invoice Design, 25/10/22

Collaterals Design


Fig 2.13 Room Card Design, 18/10/22


Based on the feedback given by Ms.Lilian, I added the pattern at the back and moved the contact information to the back.

Fig 2.14 Final Room Card Design, 25/10/22

Fig 2.15 Loyalty Card Design, 18/10/22

The first design was chosen, and I changed the back colour to the front's reverse. Besides, I also added some information at the bottom.

Fig 2.16 Final Loyalty Card Design, 25/10/22

Fig 2.17 Paper Bag Design, 18/10/22

To deliver the fun aspect of the brand, I changed the pattern and handle colour to orange.

Fig 2.18 Paper Bag Design, 25/10/22

Fig 2.19 Tote Bag Design, 18/10/22

Fig 2.20 Final Tote Bag Design, 25/10/22

Fig 2.21 Supply Box Design, 18/10/22

I applied the rounded shape to the box and changed the inner colour to orange to bring out the fun aspect.

Fig 2.22 Final Supply Box Design, 25/10/22

Digital Presence

Fig 2.30 Landing Page Design, 25/10/22

Ms.Lilian suggested changing the picture of the call to action section to photography.


Fig 2.31 Final Landing Page Design, 25/10/22

Fig 2.32 Final Social Media Design, 25/10/22

Environment Design

Fig 2.23 Environment Design, 18/10/22

I changed the storefront visual to a wider view of the storefront. I also do a few signs to match the storefront. Besides, I also tried out the counter and some interior applications.

Fig 2.24 Environment Design, 25/10/22

Fig 2.25 Final Sign Design, 25/10/22

Fig 2.26 Final Storefront Design, 25/10/22

Fig 2.27 Final Interior Design, 25/10/22

Fig 2.28 Final Interior Design, 25/10/22

Fig 2.29 Final Counter Design, 25/10/22

Final Submission: Task 3B
Stationaries
Fig 3.1 Business Card, 27/10/22

Fig 3.2 Name Card, 27/10/22

Fig 3.3 Envelope, 27/10/22

Fig 3.4 Letterhead & Continuous Sheet, 27/10/22

Fig 3.5 Invoice, 27/10/22

Collaterals
Fig 3.6 Tote Bag, 27/10/22

Fig 3.7 Paper Bag, 27/10/22

Fig 3.8 Supply Box, 27/10/22

Fig 3.9 Room Card, 27/10/22

Fig 3.10 Card, 27/10/22

Fig 3.11 Loyalty Card, 27/10/22

Digital Presence

Fig 3.12 Website Landing Page, 27/10/22

Fig 3.13 Social Media, 27/10/22

Environment

Fig 3.14 Storefront, 27/10/22

Fig 3.15 Sign, 27/10/22

Fig 3.16 Interior, 27/10/22

Fig 3.17 Interior, 27/10/22

Fig 3.18 Counter, 27/10/22

Fig 3.19 Task 3B Compilation Slides

FEEDBACKS

Week 9

- The typesetting of word mark need to adjust

- The pattern needs to directly derive from the logo, but it can not add new components.


- Can adapt more orange to show the fun aspect of the brand.

- The contact information can be in the same alignment.

- Have two name cards (business & personal) with two different colours.

- May add the disclaimer on the loyalty card.

- Introduce the curves throughout all the stationaries.

- Patterns can be introduced to the cover of the room card too.

- The contact information should move to the back cover.

- Need to introduce orange in collaterals to deliver the fun value of the brand.

- Find the visuals that show a bigger picture of the storefront.

- The sign and interior are fine. Can have more interior applications if possible.


Week 10

- Try to use back the rounded square shape on the room card and the counter

- For the landing page, it will be good to use a photograph on the landing page.

- Suggestion to create a poster to promote the brand (if the time is allowed).

- Overall is good to go, everything is fine.

Fp for it. But for some of my designs which are unique shapes, the only choice for me is to create my own mock-up. I learned that doing research for mockups can also give me more ideas and inspire me in order to create my own.

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