Packaging and Merchandising Design - Exercises

-

Packaging and Merchandising Design
Exercises / Case Study & Box Making

Loh Shu Huan / 0349621
Bachelor of Design in Creative Media



LECTURES

Week 2 
This week is the first class of the semester, Mr.Shamsul briefed us about the module information and the coming assignments. Besides, Mr.Shamsul also introduced us to Ms.April who will be going to help us with our project.

Week 3
Package as Salesperson
  • All the packaging is produced to meet a need.
  • The greater the need, the more energetic the response from the consumers.
  • Almost everything we buy today is sold in some sort of packaging to preserve freshness, prevent contamination, or protect from damage.
  • PD is a creative business that links form, structure, materials, colours, imagery, typography, and design elements with product information to make a product suitable for marketing.

The Purpose and Function of Packaging:

  1. Physical Protection
  2. Information Transmission
  3. Transport
  4. Communication
  5. Display
  6. Marketing

Mandatory Information for Packaging

  1. Brand Logo
  2. Company Logo
  3. Manufacturer Address
  4. Net Content
  5. Benefits
  6. Weight
  7. Ingredients
  8. Usage / Dosage
  9. Expiry
  10. Barcode
  11. Halal Logo
Week 4
The tools that package designer should have:
  1. Metal ruler
  2. Scoring tool
  3. Cutting mat
  4. T-square
  5. Adhesive - spray mount, PVA glue, double-sided tape
  6. Cutter, scissors
The studio techniques:
  1. Die cutting
  2. Embossing
  3. Perforations
  4. Pop-ups
  5. Uv varnish

INSTRUCTIONS


PROGRESSIONS

Exercise 1: A case study exploring existing packaging design

Week 1
Public Holiday.

Week 2
During the first class of the semester, Mr.Shamsul brief us about the assignment and introduce Ms.April to us.

Due to the public holiday on week one, we have only one week left to complete exercise 1. We were required to choose one existing packaging design and study the entire design, practicality, ergonomics, target audience, and how the packaging carries the brand image.
This packaging design case study will include:
  1. Brand Introduction
  2. Target Market
  3. Design Elements
  4. Packaging Practically
  5. Functionally
  6. Ergonomics
  7. Information
  8. Structure and Layering
This is the product that I've selected for Exercise 1. It's a box of tea bags (sachets).

Fig 1.1 Twg Tea Box - Moon and Sky Selection

Fig 1.2 Twg Tea Box - Moon and Sky Selection

Photo-Shooting

Fig 1.3 Twg Tea Box - Top

Fig 1.4 Twg Tea Box - Bottom

Fig 1.5 Twg Tea Box - Front

Fig 1.6 Twg Tea Box - Back

Fig 1.7 Twg Tea Box - Side (Both)

Fig 1.8 Twg Tea Box - Open View

Week 3
This week Mr.Shamsul wants us to bring the selected packaging for exercise 1 to class. He took a look at my selected packaging and tell us what we should note down and put inside our report. After showing my progression to Ms.April, I decided to do an unboxing video and a deconstructing video.

Fig 1.9 Twg Tea Box - Unboxing Video

Fig 1.10 Twg Tea Box - Deconstructing Video

Submission - Exercise 1


Exercise 2: Box Making

Week 4
This week, we were required to select and bring TWO loose items which are smaller than 300mm. For this exercise, we were going to design a box for each item. At the same time, we will also need to consider the purpose of the packaging.

Item#1: Ceramic Candleholder

Fig 2.1 Item#1 Ceramic Candleholder

Product Details:
- Slightly Heavy: 122.4g
- Shape: Rectangle
- Dimension (Approximately): (L)65mm x (W)60mm x (H)55mm 

Packaging Design Purpose:
- Protect and hold the item.
- Display and show the appearance of the item.

Fig 2.2 Reference Template

Fig 2.3 Mini Mock-up #1

Fig 2.4 Mini Mock-up #2

Fig 2.5 Actual Size Mock-up #3

Fig 2.6 Box Bottom Design Reference #3

Fig 2.7 Bottom Design Paper Cut Out

Fig 2.8 Box Bottom Design Mock-Up

Fig 2.9 Box Bottom Design Mock-Up


Item#2: Mini Moon Light

Fig 3.1 Item#2 Mini Moon Light

Product Details:
- Light: 63.8g
- Shape: Sphere Main Body & Hexagon Stand
- Dimension (Approximately): (L)97mm x (W)97mm x (H)97mm 

Packaging Design Purpose:
- Protect and hold the item.
- Display and show the appearance of the item.

Fig 3.2 Paper Cut Out

Fig 3.3 Actual Size Mock-Up #1

Fig 3.4 Actual Size Mock-Up #2

Fig 3.5 Actual Size Mock-Up #3

Week 5
This week we had an online class. 

Week 6
This week one day before the class me and my classmate went to Mereka to use the laser cut machine. Under the guidance and help of Ms.April, I get my first cut-out box, but it was a failure due to the material's condition.






But luckily, I have extra materials for it, which is a model card that I prepared for the second box. 





Final Submission: Exercise 2



FEEDBACKS

Week 5
Mr.Shamsul suggested adding the inner side of the hole to make the box more stable.



Comments

Post a Comment

Popular posts from this blog

Major Project

-
Image
22/04/2023 - 09/08/2023 | Week 01-16 Major Project  Loh Shu Huan / 0349621 Bachelor of Design in Creative Media INSTRUCTION PROGRESSIONS Week 01 On the first day of the semester, we were briefed about our Major Project. There some pathways that we can work on - our dissertation topic, client, any topic or group project (studio based).  For our final year project, we were advised to not to make it an assignment but a industry-standard project. Mr.Asrizal advised us to finalise our proposal by week 3 and we will be assigned to a supervisor based on our selected topic. We were required to start brainstorming for our project ideas and co...
Read more

Professional Development Week

-
10/06/2023 - 14/06/2023 | Week 08 Professional Development Week Loh Shu Huan / 0349621 Bachelor of Design in Creative Media   In order to familiarize recent graduates with the careers and fields of work before graduation, the Taylor’s held the Professional Development Week for us to learn from professionals in different fields and to answer questions about their fields through a question-and-answer session. I attended six workshops, which were: “Financial Literacy for Fresh Graduate” by MAYBANK  Keynote: “Aspire to Inspire” by POS MALAYSIA "The Art of Storytelling" by KAKISENI "Maximize Your LinkedIn Presence" by BDO. "A.I. in Digital Media" by MALAYSIAN ADVERTISERS ASSOCIATION. "Digital Transformation and Solutions: The Importance of Making It Easy" by APLIKASI. REFLECTION Each workshop provided unique insights that have contributed to my personal and professional growth. This career development week emphasized the importance of financial planni...
Read more

Advanced Interactive Design - Final Project

-
Image
28/06/2023 - 18/07/2023 | Week 13 - Week 16 Advanced Interactive Design  / Final Project Loh Shu Huan / 0349621 Bachelor of Design in Creative Media PROGRESSIONS For this task, we were required to create a website that promote a certain thing, such as a new launch product, a song, an app, or an album. We need to create 5 pages by using Adobe Animate. It need to include some micro animation as well. For this project, I decided to do an extension website for one of my project in other module, as it is also a promotional campaign. Week 13 - 16 1. Promotional Website Layout Design This website is actually to promote one of the series of perfume from Zara, called Chapter 6. This chapter has four different fragrances in total. Fig 1.0 Zara Chapter6 Promotional Website Design 2. Progression in Adobe Animate Once I exported all of my assets, I started to import them in AN and create the micro animation for the website. I decided to finish all the design and animation for every pages f...
Read more