Intercultural Design - Task 1: Proposal

3/1/22-17/1/22 (Week1-Week3)
Intercultural Design / Project 1 - Proposal

Loh Shu Huan / 0349621
Bachelor of Design in Creative Media

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LECTURES

Week 1 - 3/1/22

For the first class of our new semester, we were brief on our Module Information Booklet  and the projects that will be taking places for the module.by Mr.Asrizal and 3 other lecturers (Dr.JinChi, Mr.Vinod, Dr.Charles). 

Besides, we also formed the group for our group project. After that, Dr.Charles give us a lecture about Netnography.

Netnography

It is a systematic approach that us to organise the information and learn learn how to systematically arrange the information, so it could support hypotheses, assumptions or perspective. Once we have discovered the information, we illustrate that outcome.

Netnography essentially is ethnography study but from the internet, it require us to make a lot of observation online, it's different from what we observe in real life. Using technologies such as internet, forums, social media and etc.

Ethnography has been used basically to study cultures. Traditionally Ethnography was coined in the late 1900s, the research of the need or desire to understand cultures always increased during that time. For example, Malaysia is multicultural, until today every cultures see thing differently.

Ethnography is normally requires to stay with the specific community. 

Here are some key points of Ethnography

1. First-hand experience

2. Participatory

3. Face to face

4. On-site

5. Observational

Netnographic Approach

This is the systematic way to arrange information. 

Fig 1.1 Netnographic Approach (source: Lecture Video)

Fig 1.2 Example of  inductive and deductive approach (source: Lecture Video) 

Inductive: You think you know some thing about it, to prove it you need to confirm that

Deductive: You don't know much about it, you have the major question about it, and you work from ground up. Therefore, you will need to collect much more information, and then from the collected information you come up with a theoretical statement.

3 Types of Data Collection:

1. Archive - Data from other people.

2. Elicited - Collect the information with other researchers and members.

3. Fieldnotes - Based on personal observation and reflective notes, every little thing matters and you should need to note down.

Fig 1.3 Data Analysis (source: Lecture Video)

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INSTRUCTIONS

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EXERCISE

Task 1:Proposal 

Week 1 - 3/1/22

In this module, we were required to study a selected culture/sub-culture, which is relate back to our theme "Purpose". We need to create a design based on that selected culture and before that our first task is to create a proposal.

Group Members:

Rebecca Thoo Group Leader

Loke Yeanne Tung

Tee Yi Qing

Loh Shu Huan

Zetie

Wanda Heng

Progression - Week 1

 3/1/22

In this week, after Mr.Asrizal gave us a brief introduction of the module, we start forming our group. One our group were formed, our group leader suggested us to compile our ideas in Padlet, and we can discuss and pick one for our project.

Fig 1.1 Ideas Compilation, 4 Jan.22

During our first meeting, everyone present their own idea(s) and we having a vote for our one final idea. Everyone came out with different idea(s), and mine is the Day of The Dead. I found this culture is different from the others similar culture, because most of the people won't celebrate dead but mourn.

My group mates are agree with me and we decided to go with the Day of the Dead, a Mexican culture which celebrate life and death.

Fig 1.2 Our First Discussion Meeting, 5 Jan.22

During the first meeting with Ms.Jinchi, we presented her about the overall concept that we have came out. In our group discussion, we actually came out with a few of concept such as reunion, 

remembrance, afterlife and celebration. But after getting feedback from Ms.Jinchi, we decide to go with "Celebration & Reunion".

Besides, Ms.Jinchi also gave us some suggestion for us to do the research and do a comparison from our choose culture with the similar culture and tell the reason why have chose it.

Everyone has assigned to their work in this proposal and I am in charged of the comparison with my partner YiQing. We decided to focus more on the basic information before we dive into the 5 preliminary ideas.

Progression - Week 2

 12/1/22

We presented our first draft of our proposal deck to Ms.Jinchi and we get the feedback and suggestion from her. 

Fig 2.1 Task1: Proposal, First Attempt, week 2, 12 Jan.22

Fig 2.2 Feedback and Meeting Notes, week 2, 12 Jan.22

Progression - Week 3

 19/1/22

This week, we presented our second draft of our proposal deck, and our 5 preliminary ideas are approved by 

Ms.Jinchi. We had also clarified our problem 

statement which is "the use of visual elements from Mexico's Day of the Dead into Modern Applications.

Fig 3.1 Task 1: Proposal, Second Attempt, week 3, 19 Jan.22

Final Task 1: Proposal

Fig 3.1 Final Task 1: Proposal Presentation Deck - PDF, week 3, 19 Jan.22

Fig 3.2 Final Task 1: Proposal Recorded Presentation - MP4, week 3, 19 Jan.22

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REFELCTIONS

This module has gave me a chance to learning discover about a culture which I'm not so familiar before. The first time I learned about this culture was through a Disney movie - Coco, at that time I suddenly felt that death was not so scary. Death is just another way to live again. 

I was super inconfidence and worried about how I'm gonna get this through as my knowledge of English is insufficient. But my group mates are very helpful and our supervisor is very patient to explain all the things clearly to us. And also I'm always try my best and even helping my group mates too. From this group project, I'm more aware of the importance of personal contribution, even I'm not good at some aspects but I‘m also have my personal value and contribute to the group.