Design Principle - Exercise 2

 Week 2- 31st August 2021

Loh Shu Huan / 0349621
Design Principle / 

Bachelor of Design in Creative Media

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Design Principle:

Balance: It refers to the distribution of visual weight in a work of design and the visual equilibrium of elements. It can be symmetrical or asymmetrical.

Emphasis: It is use to create dominance and focus in a design work, the elements such as colour, shapes or value can used to create emphasis and also achieve dominance.

Repetition: It can create rhythm and pattern by using repeated elements of design. However, the variety is essential too to avoid monotony.

Movement: Which is the design that create the path way the eye follows by using elements such as shapes, forms, line, and curves.

Fig 1.1 Research of Design Principle (sources: Pinterest)

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Visual Research:

Fig 1.2 Emphasis (sources: Pinterest)

Fig 1.3 Balance (sources: Pinterest)

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Exploration:

After doing some visual research and learning from others work, I started with some roughly sketches as well. Same with the first exercise, I tried to use digital tools to make them look cleaner.

Fig 1.4 Sketches of Idea, 5 Sep.2021

The balance design that I created is a asymmetrical balance design. For the mountains on left are smaller but darker,  and the right sides are the opposite. I try to create visual equilibrium in the work.

Fig 1.5 Balance Design,  5 Sep.2021

After receiving feedback, I made this design become a symmetrical balance design. I make the mountains more balance in visual and also with same colour tone. 

Fig 2.1 Balance Design, 7 Sep.2021

As far as I know, the most important thing of emphasis design is the hierarchy. I try to make the hierarchy become more obvious by using the different colours and volume. The first design is a big crocodile with a small duck. The second design is a big symbol of ampersand with high-contrast colour.

Fig 1.6 Emphasis Design 1, 5 Sep. 2021

Fig 1.7  Emphasis Design 2, 5 Sep. 2021

After received feedback from Ms.Jin Chi, I do some little changes on the word "ampersand". The words become slightly bigger and lighter to stand out from the background.

Fig 2.2 Emphasis Design after Feedback, 7 Sep.2021

While doing this two movement design, I keep confusing myself with either this design is classified as movement or repetition. And finally I define them as movement even though they consist both principle.

Fig 1.8 Movement Design 1, 5 Sep. 2021

Fig 1.9 Movement Design 2, 5 Sep. 2021

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Final Outcome PDF:

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Reflection :

I think that this exercise does help me a lot. I have a deeper understanding about these design principle, even sometimes I will still keep confusing myself. But with the explanation from Ms. Jin Chi, I knew that okay to get confused, the important thing is to find the answer and understand why.