Design Principle - Exercise 1

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 Week 1- 24th August 2021

Loh Shu Huan / 0349621
Design Principle / 
Bachelor of Design in Creative Media


Design Principle:

Gestalt Theory -   

Figure-ground : When we look at a scene, we separate objects. Some of us focus on figure and others focus on the backgrounds.

Similarity : Objects with similar characteristics are place in a group, these characteristics can include colour, size, font, shape or texture.

Proximity : The objects that close to each other are group together.

Closure :  he objects that are not necessarily together or complete in order to create a whole. When we look at a complex of visual elements, we will tend to look at a simply object or recognisable pattern.
    Continuity : The theory that we continue to follow objects that are visually aligned until they are interrupted.
      Order : The alignment and symmetry are attractive and essential elements of design.



        Fig 1.1 Gestalt Theory References (Source: Pinterest)

        Contrast - Means "different". It can be divided into two types, which is strong contrast and weak contrast.

        Fig 1.2 Contrast References (Source: Pinterest)

        Visual Research:

        Fig 1.3 Gestalt Theory References (Source: Pinterest)


        Fig 1.4 Contrast References (Source: Pinterest)

        Before start working on the exercise 1, I do did some online research and some case studies to get more understanding about gestalt theory. I found it's a bit difficult for me, but at the same time it's also new and fresh to me.

        Explorations :


        Fig 1.5 Gestalt and Contrast design, 29 Aug.2021

        After come out with some roughly sketches, I'm start thinking of using digital tools to finalise them. 


        Fig 1.6 Gestalt Theory: Journey,  29 Aug.2021
        After doing some research about gestalt theory, I realised that some of the principle are represent something or it is something. [Red Wine] was inspired by this [Martini House] design. There are two red wine bottle as the figure and a red wine glass as the background.

        Fig 1.7 Reference (Source: Pinterest)


        Fig 1.8 Gestalt Theory: Red Wine,  29 Aug.2021


        There are some simply exploration for the design of Contrast. I'm playing around with the contrast of colours, shapes and fonts. And I found that black and white are the best contrast in colours, it's clear and simple.





        The picture below is my final outcome for Contrast design. The reason that I pick this as my final design is because it consists the contrast of colours, shapes and fonts. I think it would be the best expression for Contrast.

        Fig 1.9 Contrast, 29 Aug.2021


        After receiving feedback from Ms. JinChi and viewing others work, I try create a new design which are more interesting than my previous work. I started doing research about colours. 
        I get this idea from the assignment from other module which is "type expression" and there is a word "pour". And I was thinking what should be pour out from the cup... "lemonade"- my favourite drink! So I decided the colour - yellow & violet.

        Fig 1.10 Colour Wheels 12 Sep.2021

        Fig 1.11 Photo Reference, 12 Sep.2021

        Fig 1.12 Final Outcome of this idea, 12 Sep.2021


        Final Outcome PDF:

        Reflection:

        This is my very first time to know what Gestalt Theory is, it's really interesting and meaningful. Through this exercise, I got chance to get to know and do self-studies about it. At the same time I learnt a lot not just from the lecture and self-studies, but also from my peers' art work and the feedback from Ms. JinChi.
















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